Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners Jean-Philippe Deschamps

ISBN: 9780875843414

Published: March 1st 1995

Hardcover

480 pages


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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners  by  Jean-Philippe Deschamps

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners by Jean-Philippe Deschamps
March 1st 1995 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 480 pages | ISBN: 9780875843414 | 9.24 Mb

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensiveMoreAccording to the authors, how fast and how often a company can develop new products can determine whether or not it survives.

Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.



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